Is this Bespoke?

It’s not really bespoke (custom made) clothing–  but it verges on it. Lots of connections with basic operations management.  And trends we’ve talked about. The clothes are made in expensive labor areas, and there is a lot of process streamlining and redesign to reach the point where it can be done. And the backbone is still classical mass production.

Mass customization at Burberry « The Operations Room