Toyota Starts Traffic Data Service For Businesses

Is this the wave of the future?
Will online traffic data in real time be useful in logistics?
I think so, and it is just a question of figuring how to deliver it at low cost and make use of it by individual vehicles.

http://www.mbtmag.com/news/2013/05/toyota-starts-traffic-data-service-businesses?et_cid=3281925&et_rid=82459830&linkid=http%3a%2f%2fwww.mbtmag.com%2fnews%2f2013%2f05%2ftoyota-starts-traffic-data-service-businesses