This article about social networks shows why analytics plays a key role in our advancement. Without it, these folks would have nothing to sell. And we the users could not get the benefits we get from them. The premise: without analytics, social networks would not add value.
Analytics melds data crunching technology with algorithms to sort through it and discover facts. It’s what IT has always been about– turning data into information. The explosion of data demands more expertise and better software. Just the thing for IT grads to be working on.