This article from McKinsey shows us that we have to position products while anticipating what other firms will do. Marketing is a strategic game, and if we offer a product without considering what others will do, we could hurt ourselves. It’s an interesting analysis, and makes a lot of sense. How can we apply it in logistics?
Logistics Management- The Loadstar
- Supply Chain Digest includes videos
- Port Technology International
- APMT Apapa rolls out 4G LTE network August 28, 2020
- APMT Pipavav unveils expansion project August 28, 2020
- COSCO positive despite plummeting revenue August 28, 2020
- Marine Link
- Cargill to Stop Grain Export Activities in Russia March 29, 2023
- Lancer Container Lines CEO Steps Down After 10 Years March 29, 2023
- Barges Break Free on the Ohio River in Louisville March 29, 2023
- Supply Chain Management Review
Supply Chain and Logistics 