McKinsey is reputable and has a good track record. Are these essentials oriented enough toward disruptive innovation? Or are they too much in line with large company needs? I’m constantly reminded of Clayton Christensen and the big firm need to keep appeasing their very large customers with new highly targeted minor innovations instead of disruptive changes that would require the old customers to throw away their investment. But we may need more of the latter.
Still, it is very interesting. I was impressed at how many firms think they have a culture of innovation. I’ve been watching SAP from within their user organization, and seeing how really slow even a very substantial corporate wide thrust at disruptive innovation fueled by high powered individuals is.