Lots of times we get in situations where management doesn’t ‘get it’. It’s particularly true of sustainability issues in purchasing and supply management.
In my business career, as an IT executive, I found myself in such positions quite a few times. As the CPO here says, maybe it’s time to move on if the opposition is so hard-nosed.

Supply Chain News: CPO at Bayer encourages Procurement Managers to Fight Hard for Sustainability
Supply Chain News: CPO at Bayer encourages Procurement Managers to Fight Hard for Sustainability
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