Category Archives: Microeconomics

Micro posts and comments

Economists: Don’t leave home without one

 

A McKinsey economist tells us why economists’ thinking is important to business.   Not all economists are academics– many toil in business areas.  Most of what Robert Litan talks about is partially microeconomics and partially behavioral economics.  We have to learn to combine the two.

Economists: Don’t leave home without one | McKinsey & Company.

Setting value, not price

This article from McKinsey shows us that we have to position products while anticipating what other firms will do.  Marketing is a strategic game, and if we offer a product without considering what others will do, we could hurt ourselves.  It’s an interesting analysis, and makes a lot of sense.  How can we apply it in logistics?

Setting value, not price | McKinsey & Company.

Cargo Ship Losses Weigh on European Banks

Cargo Ship Losses Weigh on European Banks – NYTimes.com.

It isn’t enough to bring down the Euro, but losses on cargo ships are weighing heavily on some European banks. They are the primary financiers, or have been, of cargo ships. The chickens are coming home to roost.   It might be a time to pick up a ship or two at a bargain if you’re a ship captain or smaller firm.

It’s the most difficult period in a couple of decades, according to the article.