Ocean carriers need to worry big time. If they cannot fix the reliability problem they will soon be pre-empted by those who do.
Intra-Asia specialist MCC, a wholly owned subsidiary of Maersk Group, achieved a highly commendable monthly average on-time reliability of 75.2% in Q1
75% is not acceptable in supply chains, though it is called highly commendable. That means most are worse!!!
Anyone who offers premium service (like Amazon two-day) which is highly reliable will soon get all the business. Maybe bespoke services with premium standard delivery will steal all the business. It can work both ways, too. Some 3PLs may be moved to partner with the premium services to boost volumes and guarantee better reliability.By Mike Wackett, . Gavin van Marle in Singapore.