This article looking at Flexport now appeared recently under Cathy Morrow Roberson’s byline in The Loadstar. We enjoy hearing about what Flexport is doing now. But the idea that they are changing direction to become more like a 4PL is not the point. That’s where they were always going!! The press and financial folks may have perceived them as a technology play. But all along Ryan Petersen has intended to create a firm that actually helps customers manage their supply chains, by giving them visibility, a certain amount of in-depth analysis, and good service assistance in dealing among supply chain partners, temporary or permanent. I don’t think the vision has changed; just the world’s view of it.
Cathy Morrow Roberson via The Morrow-Roberson road test: Flexport – moving beyond freight forwarding – The Loadstar
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