Supply Chain and Logistics

Setting value, not price

Posted on October 1, 2013 by just2bruce | Leave a comment

This article from McKinsey shows us that we have to position products while anticipating what other firms will do. Marketing is a strategic game, and if we offer a product without considering what others will do, we could hurt ourselves. It’s an interesting analysis, and makes a lot of sense. How can we apply it in logistics?

Setting value, not price | McKinsey & Company.

Airline fuel use and operations strategy

Posted on October 1, 2013 by just2bruce | Leave a comment

An excellent analysis of the new International council on clean Transport figures on airline efficiency. You have to look below the covers to see what the data mean.

The Operations Room

Jan has been on a data kick lately (see here, here and, oh yeah, here) so here is a picture he might like:

It comes from a report by the International Council on Clean Transport entitled “U.S. domestic airline fuel efficiency ranking, 2010” that was published earlier this month. (It is also discussed in the Washington Post.) Here is the question that it is attempting to answer: Given that different airlines do different things, how can we fairly compare their ability to use fuel efficiently? What’s cool about the answer is that you see with in the answer firms’ strategic and operating choices.

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