An excellent interview with a top exec in the forwarding field. Notice his comments near the end on the technology based new breed of forwarders coming from Silicon Valley and elsewhere.
His position is that shortly everyone will have the technology. It’s the rest of the business that is hard to replicate. Thus he sees much more consolidation ahead.
I tend to agree with his view– much of the new tech is simply more visibility of what’s going on in reality. That can, over time, be duplicated; though with substantial risk. Most of us know that IT projects have a 70% risk of unsuccessful implementation. This makes buying tech often look attractive. But people, particularly execs, tend to underestimate the difficulty of integrating tech into the existing business and tech processes. It’s a good story worth following, and will provide many object lessons for IT pros and scholars in the years to come.
Source: Analysis special: a Q&A with Panalpina board member Peter Ulber – The Loadstar
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