This is a fascinating McKinsey study promoting the notion of a circular economy, one which focuses on trying to reduce the externalities in economic activity to build a more sustainable economic system. There are many good examples. You can also download the 98 page fiull report from the post.
Adopting circular-economy principles could not only benefit Europe environmentally and socially but could also generate a net economic benefit of €1.8 trillion by 2030. A McKinsey & Company article.
Source: Europe’s circular-economy opportunity | McKinsey & Company
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